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XComms Users: Understanding the Roles of Content Managers and Administrators

In the XComms platform, two primary user types exist: Content Managers and Administrators.

As an essential tool for communication, XComms provides unique features that allow the responsibility for communications to be shared among users, including those with elevated privileges to configure the platform.


This page provides an overview of the tools, permissions, and benefits available to both Content Managers and Administrators.

Whether you're a new user or an experienced one, this page will help you better understand how to use XComms to achieve your communication goals.

XComms User Management

Overview of Content Managers and Administrators

Within XComms, there are two types of users: Content Managers and Administrators. Content Managers are individuals who can use the XComms tools to create and manage messaging campaigns. Administrators, on the other hand, can use the tools and have administrative privileges, such as making changes to the system, including Active Directory synchronizations, changing default settings, and adding or removing access.

XComms Content Managers

Content Managers

Definition and role in XComms

Content Managers are responsible for creating and distributing XComms communications that they have access to within the XComms platform. They have access to assigned tools that allow them to create customized communications and either send them immediately or schedule them for delivery at the right time. Content Managers can also view the delivery reports to track the success of their activity.

Tools available to Content Managers

Content Managers can be granted access to all or select tools within XComms. They can use these tools to create customized messaging campaigns that resonate with their target audience and increase engagement rates.


Permission policies and restrictions

Permission policies can be set up for Content Managers to restrict what they can do within the platform. For example, administrators can set up policies that can limit tool access as well as limit target audience selection or viewing access limitations for individual Content Managers. By doing so, businesses can ensure that only the right people have access to certain information and tools, making the platform more secure.


Target audience selection

Content Managers can use XComms to target specific audiences with their messaging campaigns. Permission policies can be set up to restrict what audiences they can target, ensuring that only relevant groups receive the message.


Viewing access limitations

Permission policies can also be set up to restrict what Content Managers can view within the platform. For example, policies can be set up to limit viewing access to the analytics and history of content created by a particular Content Manager. This ensures that sensitive information is kept private and only shared with the right people.


Benefits of having unlimited Content Managers

XComms allows businesses to have an unlimited number of Content Managers, providing them with the flexibility they need to manage, distribute and view analytics of their communications effectively. This ensures that businesses can engage with their audience in a more personalized and targeted way, leading to better results.

XComms administrators


Definition and role in XComms

Administrators have access to all the tools available within the XComms platform and have administrative privileges, such as making changes to the system, including Active Directory synchronizations, changing default settings, and adding or removing access.


Tools available to Administrators

In addition to the communication tools available in XComms, administrators have access to a range of tools that enable them to manage and customize the XComms platform. These tools include Active Directory synchronizations, default settings modifications, and access management.


Active Directory Synchronization

Administrators can configure and synchronize XComms with their company's Active Directory (Local and Azure), allowing for a smooth user management and targeting experience. This means that changes made in the Active Directory automatically update in XComms.

Default Settings Modifications

Administrators can modify default settings within XComms to match their company's branding and communication need for each XComms tool. They can also configure settings to allow for XComms to replace work with existing group policies.

Access Management and Reporting

Administrators can manage access to the XComms platform by adding or removing users, setting up permission policies, and monitoring content manager activity. This ensures that the platform is secure and that only authorized users have access to it.

Content Manager Analytics

XComms provides Administrators with visibility into the activity of Content Managers using the platform. This feature enables tracking of the usage and engagement of Content Managers, allowing businesses to gain valuable insights into their messaging campaigns.

Activity tracking helps Administrators identify opportunities for training and development, ensuring that Content Managers are utilizing the platform to its full potential. By tracking the performance of messaging campaigns, businesses can also identify areas where additional support or resources may be required, enabling them to optimize their communication strategies and achieve better outcomes. The ability to monitor and analyze the activity of Content Managers using XComms is a valuable tool for businesses looking to improve their communication strategies and drive success.

Content Manager Analytics - Administrator View

Content Manager Reporting

With powerful tools and features such as multi-channel communications, personalization, and delivery and acknowledgment tracking, XComms can take your communications to the next level. Contact XComms today to request a personalized demo and see the platform in action

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